Three Things to Consider When Choosing a Social Media Strategy

Catherine Weber, CEO, of Weber Media Partners  (and one of my advisors) is asked all the time how to approach social media as a small business owner.  Catherine has boiled it down to three questions:

1. What are you trying to achieve? Branding? Leads? Direct sales?
2. Who are you trying to reach? Consumers? Business people? Others?
3. What resources do you have?  People? Time? Money?

She recommends you answer these three questions before launching into the social media realm.

For more insightful thought leadership, see Impressions Through Media, the Weber Media Partners blog.

Susan C. Hammond

www.schammond.com

Comments

[Catherine Weber]

Susan:
To expand, these three questions help you to narrow down the tactics and tools to those that are appropriate for your audience.

For instance, Facebook is a tool to reach consumers rather than businesses. If you sell consumer products and services, that is a good place to start. LinkedIn, on the other hand, is a business tool.

Rather than expand on this here, do what Susan suggests and visit our blog at http://www.impressionsthroughmedia.com

Regards.
Catherine
Weber Media Partners
Marketing Vision, Delivered.